Design duo Proenza Schouler extension collection, PSWL, has enlisted agency Jen Brill Studio and Photographer Clara Balzary to help the house tell the story of their fall 2018 collection.

The PSWL line was launched last with offerings in the $195 – $375 price range. This season the collection will expand to 130 points of sale globally with drops in May, July, and September.

To kick off the first drop the creatives engaged Sonic Youth’s Kim Gordon who, alongside her daughter, Coco Gordon Moore, hot the beach to show off a few key looks.

The Impression loves a brand extension and the wisdom to develop a solid digital campaign with key talent to support. And it isn’t lost on us that the campaign is releasing ahead of Mother’s Day. It’s good to see the house playing with both a breath of price points and agencies including Jen Brill Studio who is moving on up with her colorful combination of pop and digital.

Agency | Jen Brill Studio
Photographer | Clara Balzary
Talent | Kim Gordon, Coco Gordon Moore
Hair | Ramsell Martinez
Make Up | Sandy Ganzer