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Proenza Schouler Spring 2018 Ad Campaign Part 2


It would appear that good things come in packages of two as the team of Proenza Schouler have released their 2nd wave of their spring 2018 ad campaign. Fresh from the beach comes model Sasha Pivovaroya for part 2 of the campaign which follows on the heels of Mariacarla Boscono who graced our pages in December.

While both campaigns offered different locations and subjects, the core creative team of Art Director Peter Miles, lensman Tyrone LeBon and stylist Camilla Nickerson remain the same. Each bring their A-game to the campaign which features natural light as an accessory to the collection.

While the earned media on the campaign will touch the digital airways nicely we certainly hope the house has some media muscle behind them to help it live holistically and have more of a life span than a few days of digital buzz.

Until then, we at The Impression will keep our fingers crossed for a third wave.

Art Director | Peter Miles
Photographer | Tyrone LeBon
Model | Sasha Pivovarova
Stylist | Camilla Nickerson
Hair | Holli Smith
Makeup | Susie Sobol
Location | Hamptons, NY