Olivier Rousteing & Cara Delevingne Design Exclusive Capsule
Model, actress, and singer Cara Delevingne has teamed with bestie Balmain’s Creative Director, Olivier Rousteing, to create a limited-edition capsule: Puma X Balmain. The 35 pieces unisex collection will launch worldwide on November 21 but eh pair got together to tease out the collection earlier this week.
This is the first first-ever collaboration for Puma and Balmain by Balmain Creative Director Olivier Rousteing and his friend and muse, Cara Delevingne. Delevingne has been a spokesmodel for Puma since 2016, but the new collection is her debut design with the brand.
Cara is a good friend, and this is the fruit of a shared vision. Everyone involved—Puma, Balmain, Cara and me—was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.
– Olivier Rousteing, Balmain Creative Director
Delevingne chimed in, “Puma has always represented teamwork and empowerment so the idea of doing a partnership with Olivier seemed very fitting. Balmain has a similar brave fierceness to their brand as Puma does and it really excited me to think of what we could all do together. I’m really proud of what this collaboration has resulted in.”
To tease out the collection in a short film and still featuring the duo, the pair entered a florescent-lit boxing ring and locker room to emulate the performance components of the capsule. Images were captured on a yin and yang painted floor with each standing in opposing corners, but the two couldn’t be more compatible, both understanding the fashion landscape and both consistently reflecting to the outside world via social, that they may be insiders, but feel like outcasts. That same feeling may simultaneously be felt by Puma itself, although it will all be mitigated once the cash register rings as the duos followers are destined to drive a sell out.
Puma x Balmain Creative Directors | Olivier Rousteing & Cara Delevingne Talents | Olivier Rousteing & Cara Delevingne
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images