Pure & Simple

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As the world stays at home the meaning of home is expanding to a place of work/life balance. That balance reflects a longing for comfort coupled with luxury as consumers cocoon.

For Fall 2020 designers from Jil Sander to Chloe to Hermés all gave consumers plush touches of streamlined silhouettes billowed in softness. Natural hues of sands and creams echoed the sentiments of warmth and nourishment. Natural fibers and knits reigned supreme while longer lengths reflected the casualness of it.

In short, the customer longs for the pure and simple life that comes with comfort in one’s world. And as designers, we all understand how to evolve those desires into both a dream of a collection and a dream of the story.

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