As the world stays at home the meaning of home is expanding to a place of work/life balance. That balance reflects a longing for comfort coupled with luxury as consumers cocoon.
For Fall 2020 designers from Jil Sander to Chloe to Hermés all gave consumers plush touches of streamlined silhouettes billowed in softness. Natural hues of sands and creams echoed the sentiments of warmth and nourishment. Natural fibers and knits reigned supreme while longer lengths reflected the casualness of it.
In short, the customer longs for the pure and simple life that comes with comfort in one’s world. And as designers, we all understand how to evolve those desires into both a dream of a collection and a dream of the story.
A.W.A.K.E. Acne Studios 
Agnona Agnona Agnona Agnona Altuzarra Altuzarra Altuzarra Ann Demeulemeester Balenciaga Beautiful People Beautiful People Boss Boss Bottega Veneta Bottega Veneta Bottega Veneta Bottega Veneta Bottega Veneta Brandon Maxwell Brandon Maxwell 
Carolina Herrera Carolina Herrera Chalayan Chalayan Chloe Chloe Christopher Kane Christopher Kane COS COS Dawei Dawei Dawei Dawei Dawei Dior Dior Dior 
Fenty 
Fenty Gabriela Hearst Gabriela Hearst Gabriela Hearst Gabriele Colangelo Gabriele Colangelo Gabriele Colangelo Gabriele Colangelo Gauchere Gauchere Gauchere Givenchy Haider Ackermann Haider Ackermann Hermès Hermès Hermès Hermès Hermès 
Isabel Marant Isabel Marant 
Issey Miyake Issey Miyake Issey Miyake Issey Miyake Jil Sander Jil Sander Jil Sander Jil Sander Jil Sander Jil Sander Jil Sander Jil Sander
JW Anderson JW Anderson Kenzo Kenzo Lemaire Lemaire Lemaire Lemaire Louis Vuitton Marine Serre Marni Marni Marni Max Mara Max Mara Max Mara Max Mara Michael Kors Michael Kors Missoni Monse Monse 
Nicholas K Nicholas K Nicholas K Nicholas K Noon by Noor Noon by Noor Noon by Noor Off-White Ottolinger Ottolinger Ports 1961 R13 R13 Rag and Bone Rag and Bone Rag and Bone Rag and Bone Rick Owens Rick Owens Sacai Sacai Salvatore Ferragamo Salvatore Ferragamo Sies Marjan Simone Rocha Stella McCartney Stella McCartney The Row The Row The Row The Row The Row Tod’s Tod’s Tod’s Tory Burch Tory Burch Valentino Valentino Victoria Beckham Victoria Beckham Victoria Beckham Y Project 
Yeezy Yeezy Yeezy
