Rachel Thomas

Set Design

Name - Role - The Impression 250

Collaborators and clients turn to Rachel Thomas for her unique skills in image-making, spatial design and manipulation of materials. Virtually peerless in the creative landscape, she occupies a territory spanning art direction and set design; creating worlds large and small, in various media, from printed matter to sculptural installations.

Rachel has been commissioned on a range of creative projects for brands; from building immersive worlds in retail environments, to finely crafted object-based sets for advertising campaigns. She is adept at creating atmosphere, captivating the viewer’s imagination and telling stories, through her unique approach to materials and mise en scène. Her work has been commissioned by international brands including Opening Ceremony, Mulberry, Hermes, Acne Studios, Anya Hindmarch, Loewe, Stella McCartney, Nike, Topshop, Top Man, H&M, Selfridges, Sotheby’s and Ikea.

Editorial collaborations have included sculptural objects and set design for covers and photographic stories in highly acclaimed titles such The Gourmand, Luncheon, British Vogue, On the Rocks, Pin–up, Acne Paper, Nowness, Another Magazine, Dazed & Confused, i-D, Flair, Hole & Corner and Bare Journal.

From a background in fine art (which she studied at Goldsmiths), photography and film-making (her early work includes several pop promos and self-initiated films) and Rachel’s career-long devotion to innovative image-making, an alchemic formula has emerged. Mixing playful, Pop-inspired aesthetics with confident and subtle handling of processes, she delivers an intriguing, sophisticated end-product. It has seen her projects exhibited at Somerset House and The Royal Academy in London, and The New Museum in New York.

Her work is peppered with innovative and surprising use of materials. The resulting visuals end up on record sleeves, in magazines, on towering billboard posters, where Rachel’s in-camera visual tricks delight as an antidote to digital manipulation.

Rachel’s work occupies the most cultivated end of the craft landscape, where she achieves a playful but intelligent balance between the odd and the familiar; the comforting and the disquieting. It is an approach that has made her one of the most original image-makers of the day.

British Vogue, i-D, Acne Paper, AnOther Magazine, Dazed, Flair, More or Less Magazine, Pin-Up Magazine, Luncheon Magazine, Beauty Papers, Vogue Germany

Acne Jeans, Hermés, Fendi, Mulberry, Loewe, Topshop, Cartier, COS, Opening Ceremony, H&M, Nike, Selfridges, Adidas, Lela Rose, Moncler, Stella McCartney


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The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.