rag & bone

Spring 2020 Ad Campaign

Rag & bone introduces its Spring 2020 campaign set against the backdrop of New York City. Shot on a city subway and bus by photographer Stephen Shore, the imagery captures the authentic character of New York with a bold new cast. 

Shore is an icon of photography, known for his timeless documentation of everyday settings and objects. For his first time collaborating with the brand, Shore turned his unique prospective towards photographing a quintessential New York City moment, the experience of a city that is always in transit.

Stephen in my opinion is one of the greatest photographers of all time, so working with him on this project was a true honor. rag & bone is about authenticity and timelessness and clothes that are rooted in individuality so we wanted to present the collection set against the rawness of our home, New York City.

– Marcus Wainwright, rag & bone Founder and Chief Brand Officer

Brand Creative Director | Marcus Wainwright
Photographer | Stephen Shore
Models | James Turlington, Ajani Russell, India Graham, Pyper America, Dylan Penn, Faith Lynch, Sean Lyles, Paloma Elsesser, Olivia Cooke, and Chloe Fineman
Location | New York City

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