rag & bone

Spring 2021 Ad Campaign

Review of rag & bone Eyewear Spring 2021 Ad Campaign with Kiernan Shipka & Gavin Leatherwood

rag & bone unveils a sunny and candid new eyewear campaign starring actors Kiernan Shipka and Gavin Leatherwood, who are also the campaign’s photographers.

Continuing in the tradition of the brand’s approach to content creation and collaboration, Shipka and Leatherwood turn the cameras – their personal iPhones – on each other in and around Los Angeles. The results are a mix of sunny and casually optimistic photos that feel completely candid and honest. We can imagine the stars scrolling through their photos later, recalling memories of a fun summer day.

The campaign smartly plays into the on-screen – and potentially off-screen – romance between its two stars. Since they have been together on Netflix’s Chilling Adventures of Sabrina, fans have speculated about their relationship status IRL, but no rumors have been confirmed. Seeing as their interactions throughout the imagery are more than a bit cuddly, it will probably serve to generate hype around the potential couple and increase the reach of the campaign.

Unfiltered and optimistic, the campaign is a fun way to put creative control in the hands of its stars and connect directly with fans.

rag & bone Creative Director | Marcus Wainwright
Talent/Photographers | Kiernan Shipka and Gavin Leatherwood
Music | “Odyssée : Bye Bye, Calypso” by Les Liseuses
Location | Los Angeles, CA