rag & bone New York

rag & bone

Fall 2021 Ad Campaign

Review of rag & bone Fall 2021 Ad Campaign by Photographer Theo Wenner with model Maddie Ziegler

rag & bone celebrates metropolitan multiplicity with a new campaign for Fall 2021 shot by photographer Theo Wenner and starring dancer and actress Maddie Ziegler.

Set against the backdrop of New York City in quintessentially rag & bone fashion, the campaign takes an energetic look at self-expression in all its many forms. Contrasting day and night, uptown and downtown, masculine and feminine, Ziegler appears in different looks and moods at the same street corner across multiple times of day. In one moment she steps out in a brightly colored wig, fluffy red jacket, and nightclub-ready boots; in another, she keeps it simple with loose hair and a denim shirt and jeans.

rag & bone has always been about being true to yourself, whoever you are. Maddie’s incredible ability to transform herself made her the perfect choice to illustrate that you can be whoever you want to be in rag & bone. Literally.

Marcus Wainwright, rag & bone Founder and Chief Brand Officer

A supporting cast of real New Yorkers embodies the city’s eclectic energy across the photographs and film. The energetic cinematography of the film is supported by a strong soundtrack that blends east-coast hip hop, vocal samples, and electronic beats into a dynamic musical collage.

At once chameleonic yet consistently true to itself, the campaign is a great look at the expressive possibilities of New York City and the personalities that call it home.

rag & bone Chief Brand Officer | Marcus Wainwright
Photographer | Theo Wenner
Model | Maddie Ziegler
Location | New York CitY

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