Review of rag & bone Forever Authentic Denim Fall 2021 Ad Campaign Film by Daniel Weiss
rag & bone celebrates the many faces of New York City with a new Fall 2021 denim campaign by filmmaker and photographer Daniel Weiss.
Working in both color and black and white, Weiss creates portraits of diverse New Yorkers against the backdrop of the city. Rather than being glamorized or dressed up, the city is taken as it is, with all its hard-edged beauty and visual complexity becoming a character unto itself.
His film puts these portraits into motion, following these unique characters down their streets, while an energetic electronic beat emphasizes the energy of the city and the personalities who call it home.
This no-nonsense ode to the real faces of its home city is a strong way for rag & bone to embody the practical, hard-working style of its signature jeans.
rag & bone Creative Director | Marcus Wainwright
Photographer/Director | Daniel Weiss
Talent | Zoë Ann, Fumi, Eloisa Santos, Sylke Golding, & Lucie Kuljis