The “iconic white t-shirt” is celebrated with new imagery brought to you by rag & bone’s 2019 Photo Project.
Rag & Bone tapped supermodel Helena Christensen and musician Gabriel-Kane Day-Lewis to head up the brand’s imagery, alongside L.A.-based twin-sister band, Say Lou Lou and former professional skateboarder, Peter Bici. Quentin De Briey lensed the photo project — taken against New York City’s iconic backdrop, and the home to rag & bone.
In addition to the prints, the cast collaborates with rag & bone to produce a limited run of 100 t-shirts which will be sold on rag-bone.com, as well as exclusively in the brand’s SoHo flagship store in New York City starting May 16th. Each of the contributing members will provide a self-portrait to be printed exclusively on the tees — drawing inspiration off the culture and attitude of New York City. 20% of sales will profit their charity of choice.
Working with such an eclectic group of people on the new images gave us an opportunity to celebrate the versatility of the white t-shirt. To this day, the t-shirt is incredibly important to rag & bone, as we’ve worked to perfect the cut, fit, wash and fabric. Those little details can transform an icon into something truly special.
– Marcus Wainwright, rag & bone Founder and Chief Brand Officer
To celebrate the unveiling of the latest Photo Project imagery and the exclusive t-shirts, rag & bone will host an event at the brand’s SoHo flagship store on May 16th with Marcus Wainwright, Helena Christensen, Gabriel-Kane Day-Lewis, Say Lou Lou and Peter Bici.
This event will also officially kick off the brand’s new customizable t-shirt printing service, where the “iconic white t-shirt” effectively becomes a blank canvas for customers to print their own original images, in real-time. This limited-time offer will be available at stores in SoHo as well as in Sloane Square, London.
May will also present the launch of rag & bone’s customizable embroidery service available on an assortment of men’s and women’s tees, starting May 6th on rag-bone.com.