Rag & Bone Launches Interactive Holiday Instagram Filters
Rag & Bone has announced a new series of interactive Instagram filters for the holiday season. Three bespoke AR filters, a rag & bone first, have been specially created for users to discover rag & bone as a destination for cold weather accessories.
The filters are the latest expression of how rag & bone explores new ways of bringing collections to life through the integration of innovative technology. The rag & bone Addison wool beanie is transformed into a stacking array of beanies on top of a user’s head in one filter, resulting in a cascade of sparkling pops of light. Another filter frames a user’s face with a rag & bone Fair Isle beanie and scarf, a novel print in the collection. The third filter option incorporates the festive mylar balloons that appear in the brand’s store windows during this holiday.
As a part of the launch, Instagram users can use the filters to create their most expressive videos in order to win a $250 gift card to shop the rag & bone Holiday Gift Guide. The contest for winning videos will run November 18th – November 29th, with winners announced via rag & bone’s Instagram Stories on December 2nd.
During the holidays, rag & bone will also partner with NBA journalist Malika Andrews and model Kelsey Merritt to create a series of playful images and videos showcasing the range of the filters.
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