rag & bone has unveiled a new concept for its Omotesando retail location in Tokyo that now supports a Verve Coffee shop.
The New York City-based label has revamped its Tokyo store to include a rag & bone x Verve Coffee Roasters shop, offering its clientele a laid back and welcoming space to shop or grab coffee and a snack. The label commissioned stylist Yohei Usami to consult on the shop’s interior, which takes cues from 1950s modernist architecture and features Northern European vintage furniture, polished mortar countertop, circular tables and stools and a Kees van der Westen coffee machine.
In addition, photography by director and actor Benny Safdie are hung throughout the space, and rag & bone coffee logos by Japanese artist Verdy can be seen on novelty cups, tumblers, and t-shirts and sweatshirts.
“Since we launched rag & bone in 2002, we have continued to respect the incredible focus on detail and craftsmanship in Japan. This focus is still shared by rag & bone as we deliver products, which are built to last, that have ultimately been created to make our customers lives better,” said rag & bone Founder, CEO, and Creative Director Marcus Wainwright.
“The opening of the coffee shop marks a cohesive extension of our brand with Verve Coffee Roasters that is aimed at further building the rag & bone community.“
Though the Omotesando store now sports a new coffee shop, the first and second floor should not go overlooked. The three-floor boutique, which first opened in October 2010, shares design elements with the rag & bone Miami store, including hanging mannequins, peg walls, television screens and a newly installed lighting system.
The store also boasts artistic elements such as handmade fixtures developed by the rag & bone custom fabrication shop in Brooklyn, the brand’s Dagger motif hanging as a white neon sign over the cash wrap, and art by Japanese graffiti artist SUIKO on the second floor.