Ralph Lauren Debuts Team USA’s Closing Ceremony Parade Uniforms And Apparel Collection
Ralph Lauren’s Team USA Parade Uniform and Capsule Collection Constructed With First-to-Market Innovations in Sustainability
Ralph Lauren has unveiled the Team USA Closing Ceremony Parade Uniforms and apparel collection for the 2021 U.S. Olympic and Paralympic Teams. Proud to be an Official Outfitter of Team USA since 2008, the brand has created outfits for over 600 Team USA athletes. A capsule collection will also be available to the public for purchase, which was constructed using sustainable materials and manufacturing practices.
Following a year marked by isolation and strife, this summer’s Games are a true testament to the resiliency of the human spirit and the universal power of sport to energize and unite the world. As we come together to celebrate and compete, we must also embrace our responsibility to protect the planet we all call home. As part of this, we are proud to continue to invest in and scale sustainability innovations — dressing our nation’s best and brightest athletes in timeless clothing that has been consciously created.
– David Lauren, Chief Innovation and Branding Officer and Vice Chairman of the Board
Ralph Lauren, as part of its recently announced Color on Demand platform, has developed and invested in ground-breaking innovations in sustainable materials and manufacturing technologies. The brand partnered with Dow to optimize the use of Ecofast Pure Sustainable Textile Treatment, an advanced pre-treatment solution for more sustainable cotton dyeing that significantly reduces the amount of water, chemicals and energy used compared to traditional dye processes. Mirum is a revolutionary leather alternative material made from renewable resources that includes plant-based materials and agricultural by-products that are free of synthetic plastics. The Mirum Olympic Patch was developed in partnership with Natural Fiber Welding, Inc, a leading sustainable material science company that Ralph Lauren recently invested in, that has revolutionized the use and reuse of plant fibers and materials into patented, high performance materials.
Team USA’s Closing Ceremony Uniform is a sporty all-American look composed of a white drawstring jacket and striped belt made from Repreve recycled polyester derived from plastic water bottles; a classic white Polo shirt, shoes and mask made from verified U.S. grown cotton; and a slim white denim pant with a Mirum back-patch – all manufactured in the United States.
The Ralph Lauren 2021 Team USA collection includes bold graphics, stripes, and color-blocking done in a patriotic palette of red, white and blue. Selections from the collection will be available for purchase beginning on April 14th on RalphLauren.com; in June in select Ralph Lauren retail stores, select U.S. department stores and online at TeamUSAShop.com.
All revenues from the sales of the Ralph Lauren Team USA collection support Team USA, and the brand is proud to do its part to help ensure the success of U.S. Olympic and Paralympic athletes in this year’s Games and beyond.
Using sustainable materials is part of ‘Design the Change’, Ralph Lauren’s initiative to create a positive impact in society. The goal being to deliver the change required for a more sustainable and equitable future for all. Ralph Lauren is a signatory to the We Are Still In declaration and the UN Fashion Industry Charter for Climate Action, pledging to limit their emissions in line with the Paris Agreement goals. The Company is also a member of the G7 Fashion Pact, a group of fashion leaders working to stop global warming, restore biodiversity and protect the oceans.
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