Ralph Lauren | Lead Like a Woman with Jessica Chastain
Jessica Chastain talks gender inequity in Ralph Lauren’s latest fragrance campaign. Promoting the Woman by Ralph Lauren scent, ‘Lead Like a Woman’ features a star-studded cast of female entertainers as they dish about their mothers and grandmothers.
I’ve had incredible role models in my life – my grandmother, my mother. There were so many sacrifices both my grandmother and my mom made to help me get where I am today. – Jessica Chastain, Actress
The campaign is remarkable for placing social values over product, joining brands like Tory Burch and Kate Spade in the ongoing conversation about social responsibility in fashion. Directed by Lucy Walker, accomplished women such as Alice Braga, Rachel Taylor, Zoe Lister-Jones and others share how their strong mothers influenced them to recognize ‘they have a right to a seat at a table’ and how each mother they modeled well for the next generation of female leaders. Just in time for Mother’s Day, the campaign invites consumers to weigh in on the conversation by using the #leadlikeawoman hashtag.
So to all you mothers out there who are leading like a woman, we applaud you both on Mother’s Day and the other 364 days of the year. The Impression looks forward to the day when ‘lead like a woman’ is represented fairly from our global elected officials to our corporate boardrooms.
Director | Lucy Walker Talent | Alice Braga, Amma Asante, Amy Landecker, Janina Gavankar, Jennifer Meyer, Jessica Chastain, Rachael Taylor, Stephanie Allain, Zoe Lister-Jones