Ralph Lauren Unveils New Pride Collection: Together We Stand
This year is proving monumental in the fight for equality, and this Pride month is recognition of that bravery and a reflection of its roots. Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives, and financial grants, Ralph Lauren has launched a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children.
The company has teamed with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organizations around the world. The Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the community, including communities of color and transgender, gender non-conforming, and non-binary people.
Pride is another way for us to prove that love transcends all borders and that by standing together with the LGBTQIA+ community, the Black community and their allies, we can send a message of solidarity to the world
–David Lauren, Chief Innovation Officer, Ralph Lauren
The program kicks off with a digital marketing campaign featuring self-portraits and videos by the cast of diverse creatives including actor, model, and activist Indya Moore; writer, producer, and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti with soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family.