Samsonite has unveiled its newest global campaign, #GenerationGo, debuting three new travel bags designed for female globetrotters.
#GenerationGo, the third collaboration between Samsonite and Rankin’s The Full Service agency, stars Negin Mirsalehi, Instagram influencer and Co-founder of Gisou, and her girl gang as they model their favorite accessories and the new Cosmolite, Lite-Box and NeoPulse styles. Arguably inspired by the Millennial generation that prefers spending on experiences and traveling to fashion, #GenerationGo will undoubtedly resonate with women bit by the travel bug and those with feelings of wanderlust.
“With the Generation Go campaign, we wanted to connect with all of the women who travel, explore and discover in their every day life,” said Alessandra Madonia, Samsonite Communications Manager.
The campaign star Mirsalehi added, “I’m so excited to work with Samsonite on their latest campaign. I’ve been a long time fan of the brand, and I always travel with a Samsonite suitcase by my side. The quality is so good, and the cases look super-stylish.”
The minimal staging allows for the colorful luggage and the women’s vibrant attire to pop and better capture how fun and energetic traveling can be. Producing and shooting the campaign came easy to the Full Service team. According to world-renowned photographer Rankin, he and his team managed to create several forms of content from this single ‘Super Shoot.’
“It’s pretty cool, we conceive content for all channels from one creative concept. Then we capture it all in one go. It’s amazing to see and it’s so effective,” explained Rankin. “I’m really proud to say that we are at the forefront of the industry with this new process and I’m equally as proud of the content it creates.”
The ‘Super Shoot’ strategy allows for less to go farther for you. Something tells us Rankin and The Full Service know how to pack light too.
Agency | The Full Service
Executive Creative Director | Rankin
Creative Directors | Russell Weaver & Vicky Lawton
Creatives | Imogen Cork, Jack Rowe, Madelaine Isaac
Photographer/Director | Rankin
Talent | Negin Mirsalehi
Stylist | Kim Howells
Makeup | Andrew Gallimore
Hair | Jonathan Connely
Manicurist | Ami Streets
Exec Producer | Nicola Kenney
Producer | Claire Luke
1st AD | Barry Coldham
Production Designer | Morgan Kennedy