Real & Virtual Collide in Phase 2 of 'I SPEAK MY TRUTH' SUMMER 2019 AD CAMPAIGN
Calvin Klein locks lips with the virtual for the latest installment of their I SPEAK MY TRUTH IN #MYCALVINS’ campaign.
Last week The Impression covered the reveal of the summer campaign, which strips down to the basics of underwear and denim, and features a host of buzzworthy young talent. We had already seen full spots of Billie Eilish, Chika, Noah Centineo, and Shawn Mendes, as well as a teaser showcasing more to come.
And now Calvin Klein has broken out the big guns, in the form of Bella Hadid and Kendall Jenner. But while the campaign highlights the sexiness of truth, both of the videos deal with the disparity between truth and illusion in our increasingly virtualized world.
In the video starring Kendall Jenner, we see her in a dark room surrounded by phone screens, pointing to her iconic status as an Instagram queen, someone who for most people exists only on a small screen that can fit in their hand. But the truth about Kendall is much broader than what we can see online: “People think that they see everything, but they only see what I show them,” she reminds us as she steps into the shadows. A model is still a person, and in a sense they are only a real person in the moments we cannot see them. Calvin Klein wisely brings this truth to light, uniting the created image we are allowed to see with the real life that happens behind it.
While this video highlights the distinction between the virtual and the real, Bella Hadid’s completely blurs the line between them, taking a nosedive into the surreal. We hear Bella say that “Life is about opening doors. Creating new dreams you never knew could exist,” as the camera slowly zooms in on her face. Next thing we know, an uncanny CGI rendering of virtual model Lil Miquela enters the frame, and the two are making out. Lifting violins underscore the embrace, lending a sense of dreamy and hopeful romanticism to the collision of flesh and pixels, alive and online.
With these two new entries to the campaign, Calvin Klein continues to reaffirm their commitment to their version of the truth, that the brand is vibrantly alive and aware in the present while stepping into the dreams of the future. We hope they are right.
EVP Creative Director Calvin Klein | Cédric Murac Photographer | Mario Sorrenti Director | Jonas Lindstroem Talents | Bella Hadid, Kendall Jenner, & Lil Miquela Stylist | Alastair McKimm Hair | Shay Ashual Makeup | Aaron de Mey Set Designer | Philipp Haemmerle