Riccardo Tisci Appointed Chief Creative Officer of Burberry
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After months of speculation and a who’s who of names being tossed out as potential candidates, Burberry has tapped Riccardo Tisci as its new Chief Creative Officer. In his new role he will be responsible for all of the houses women’s and men’s wear collections, accessories, and advertising campaigns as the iconic British design house looks to redirect their future after several years of stagnant sales.
Mr. Tisci, who was creative director at Givenchy from 2005 to 2017, will follow Christopher Bailey, who parts ways with the house after 17 years at the creative helm with his final bow during London Fashion Week several weeks ago.
Several looks from Christopher Bailey’s final Burberry showing
A graduate of Central St. Martins in London, Mr. Tisci will begin the role on March 12 and be based at the Burberry headquarters in London. Other candidates rumored to be up for the coveted position included Phoebe Philo, former Artistic Director at Céline, Stuart Vevers, Creative Director at Coach, and Kim Jones, former Men’s Creative Director at Dior.
“Riccardo is one of the most talented designers of our time,”Marco Gobbetti, Burberry’s chief executive, said. “His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”
Mr. Tisci and Mr. Gobbetti had worked together at Givenchy, where Mr. Gobbetti was the French brand’s Chief Executive and hired Mr. Tisci in 2005. Both are Italian and bring a new point of view to the iconic British fashion luxury house. Mr. Gobbetti has set his sites on taking Burberry upmarket like rivals Gucci, Louis Vuitton, Saint Laurent and Dior, with higher prices and profit margins.
Mr. Tisci, who played the role of Renaissance man at Givenchy, and was trained at Central St. Martins appears excited about his return to London and the chance to once again reinvigorate a luxury house.
“I am honored and delighted to be joining Burberry and reuniting with Marco Gobbetti,” Mr. Tisci said. “I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”
That potential will be on view firsthand during his first outing for Burberry in September, earlier than expected as plans were for the forthcoming collection to be developed by the in-house team with Christopher Bailey departing the house in October of this year.
A section of Givenchy looks under Riccardo Tisci
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