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The Store Scout, Samuji Opens Store on Prince Street in Nolita, New York City


Upscale Finnish design house Samuji has opened the doors of its second store, this time in the heart of lower Manhattan. To open those doors, Samuji uses knobs made of Finnish granite, selected by Founder and Creative Director Samu-Jussi Koski who says, “We liked the idea of people touching a little piece of Finland as they walk in.” Samuji’s second location also features birch paneled interior and gray stone floors to frame Samuji’s collections alongside furniture and art pieces designed by New-York based artist Ana Kraš.

The Prince Street store is also being referred to as “Samuji Nolita,” Nolita being shorthand for “north of little Italy.” The store carries Samuji’s women’s clothing line, which is comprised of Samuji Classic, a collection of permanent and timeless pieces, and Samuji Seasonal, a vibrant bohemian collection that changes every season. Also available is Samuji Koti, Koti meaning “home” in Finnish, includes their furniture line which draws inspiration from Northern Europe and Japan.

Samuji is originally based out of Helsinki, Finland and launched in 2011.

12 Prince St.
New York, NY 10012

646 495 6549

Store Hours
Mon. – Sat. 11am – 7pm
Sun. 12pm – 6pm