Review of Savage X Fenty Spring 2021 Ad Campaign by Photographer Dennis Leupold starring Rihanna with models Denise Bidot, Nyakim Gatwech, Bree Kish, and Tonoia
Savage X Fenty emerges from a spring awakening: Rihanna’s lingerie label gets fresh and floral with a Spring 2021 campaign in celebration of their new Free Spirit Floral collection.
The creative director herself stars in the campaign alongside models Nyakim Gatwech, Denise Bidot, Tonoia, and Bree Kish. Taking their cue from the bright flowery freeness of the collection, these women seem to take on the roles of free-spirited forest nymphs or crunchy flower children. Photographer Dennis Leupold captures them outside as they frolic among a tree-lined garden space.
With vintage film grain and a soundtrack of sunny 70’s guitars, the short film furthers the feeling of a peaceful summer dream. It’s also a behind-the-scenes treat to get to see the casual confidence which Rihanna brings to the shoot.
Savage X Fenty has always been about feeling confident, sexy, and free. The new collection and campaign does strong work for the brand by expanding these principles out into the natural world, giving women more opportunities to feel at home and beautiful in their bodies and in their connection to this world.
Savage X Fenty Creative Director | Rihanna Photographer | Dennis Leupold Talent | Rihanna, Denise Bidot, Nyakim Gatwech, Bree Kish, and Tonoia
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