Spring 2022 Ad Campaign

Review of Schiaparelli Spring 2022 Ad Campaign by Creative Director Daniel Roseberry with models Adesuwa, Rouguy Faye

The brand brings modern reinterpretation of The Secret of Schiaparelli – its first ever bag, which features the brand’s most iconic symbol since 1931, the padlock. Meanwhile, the Face Bag also revives features from the house’s history, exploring its founder’s connections and collaborations with some of the 20th century’s most singular artists: its eye is inspired by Jean Cocteau’s jewel created for the house back in 1937, while nose and mouth recall the house’s collaboration with Dalì for the Fall 1937 Haute Couture Collection.

The campaign imagery keeps things simple to give space for the larger-than-life energy of the bag designs to take center stage, which are supported by pieces from the Spring ready-to-wear collection. With such expressive, personality-filled design as the focus, it doesn’t feel like the campaign needs any additional conceptual work.

One of creative director Daniel Roseberry’s most impressive strengths in his design work for Schiaparelli is his ability to infuse his vision for haute couture – which is deeply connected to the house’s storied legacy – across his ready-to-wear and accessories collections. Balancing simple portraiture with intricate yet not overwrought styling, the campaign does excellent work to express this vision.


Creative Director | Daniel Roseberry
Models | Adesuwa, Dilone, Rouguy Faye

Senior Fashion Writer | The Impression
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.

Newsletter sent Mon - Fri 1:30 AM EST