See By Chloé Fall 2020 Ad Campaign Film & Photos

See By Chloé

Fall 2020 Ad Campaign


Review of See By Chloé Fall 2020 Ad Campaign by Photographer Mel Bles

See By Chloé celebrates fall and friendship with a casually beautiful new campaign featuring photography by Mel Bles.

The Fall 2020 collection combines the liberal-arts-girl look of wide-legged jeans and chunky sweaters with traditionally feminine and chic Parisian touches. The looks are sophisticated yet everyday; they feel genuinely wearable, something we don’t actually see as often in fashion campaigns as one might expect.

The cast of three young women perfectly embodies this sense of casual refinement. Bles combines the candid energy of street photography with artful composition as she captures the group of friends out for a fall afternoon among the streets of Paris. A pair of brief films prime for digital channels emphasizes the aspects of freedom and friendship, weaving affirming mantras over filmy moments of togetherness.

As See By Chloé is the younger, wear-everyday arm of the Parisian powerhouse, creating a brand image that strikes a balance between a greater level of accessibility while remaining firmly within the Chloé identity is crucial. This campaign hits those notes perfectly, effortlessly enticing us with its lovely portrait of a cool-girl afternoon.

Photographer | Mel Bles
Models | Mali Koopman, Xie Chaoyu
Stylist | Fiona Cheng
Hair | Pawel Solis
Makeup | Karin Westerlund
Casting Director | Julia Lange
Set Design | Nick White
Production | JN Production