Shafran’s photographs explore an anticipatory tension between interior and exterior. Lead by Art Director Ben Reardon, Shafran captures Moss, bathed in soft natural light, in both the interior of a home and in its garden. In the interior shots, she leans against walls and peers around corners. In the garden shots, her iconic beauty is framed by the long, slender branches of a bare willow tree. Her attitude is calm, open, and at times perhaps seductive, but we can always see a joy bubbling up just beneath the surface. The mood is bolstered by the styling, which mostly features elegant and comfortable dresses in beautiful fabrics.
Well-timed for this spring, the campaign feels like an elegant portrait of the patient return to life after a year in isolation.
Rather than the maximal exuberance of some return-to-life campaigns we have seen this spring, Shafran’s imagery attests to a nuanced consideration of this emotional moment.
Though difficult, the seclusion did offer some much-needed time for self-reflection and a reacquaintance with the self. What makes the world’s reopening most joyful is the possibility to act on what we have learned, and to greet others with a more honest smile. Though we can’t all look like Kate Moss, Self-Portrait stays true to its name and helps us to see ourselves, and we can’t help but smile back.
Creative Director | Han Chong Art Director | Ben Reardon Photographer | Nigel Shafran Model | Kate Moss Stylist | Marie Chaix Makeup | Isamaya Ffrench Hair | Gary Gil
WHERE FASHION GETS CREATIVE
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