Sergio Salerni

Show Producer

Name - Role - The Impression 250

Sergio Salerni is an Italian fashion runway designer. His production company  Urban Production, is a leading agency that carries out events and projects worldwide related to the fashion scene. He has designed runway shows for brands such as Fendi, Versace, and Valentino in Milan, Paris, and London.

Salerni has an important background in making advertising videos for a variety of sectors, building on this experience to make his mark on the scene of fashion and global luxury as a director and visionary creative. He took his first steps as long ago as 1985, when he founded the video production company Videogang in Milan, which is now flanked by Urban Production. What has enabled him to achieve these milestones is a unique blend of charisma, professional skills, a focus on the component of dream and imagination… and a pinch of creative folly. The New York Times once described him as “the wizard behind Versace”. He has conceived projects for many leading brands, including Dolce&Gabbana, Fendi, Salvatore Ferragamo, Diesel and CP Company, as well as several up-and-coming stylists. He is the Italian partner of the worldwide Fashion TV channel.

Alexander McQueen, Pirelli, La Perla, Ermano Scervino, Alberta Ferretti, Elie Saab, Trussardi, Salvatore Ferragamo, Loro Piana, Marni, Philipp Plein, Furla, Versace, Valentino, Vionnet, Westood


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The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.