London-based fashion designer Simone Rocha Takes On New Demands In The World Of Fast-Fashion
Continuing a long tradition of acclaimed designer collaborations, H&M announced a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear. This will be the first time that Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe: clothes for special occasions, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewelry and pearl-embellished footwear.
Rocha is the first Irish designer to undertake this sort of collaboration with H&M. This collection, like all her work, celebrates her personal ethnic heritage (being a Irish woman of Chinese descent) and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.
Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.
– Ann-Sofie Johansson, Head of Design at H&M
Rocha, in this collaboration, joins a rather esteemed set of figure. Designers and brands like Martin Margiela, Versace, and Comme des Garçons have also collaborated with H&M in this capacity. It is an exciting opportunity because it forces luxury designers out of their comfort zones by demanding creations that fit into the world of “fast fashion.”
I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.
– Simone Rocha
The collection will be launched on March 11, 2021.
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