Sir. and Jordan Barrett

Spring 2022 Ad Campaign

Review of Sir. and Jordan Barrett Spring 2022 Ad Campaign by Photographer Joel Palmer with models Jordan Barrett and Stella Maxwell

Sir. teams up with model Jordan Barrett for a new collaborative collection. The capsule is captured in a set of slick and sexy campaign imagery by photographer Joel Palmer.

Palmer captures Barrett and Stella Maxwell in the various spaces of an office building. The mundane, corporate aesthetic of this backdrop stands in intriguing contrast to the energetically composed images. Meanwhile, the icy blues and grays of the space provide a cohesive color palette in which the collection’s range of elegant and minimal staples fit right in.

The imagery is a rather sharp departure from the Sir. campaigns we’ve seen in the past, swapping their nature-filled, intimate, and subtle aesthetic for metropolitan edge and recognizable sex appeal. However, the collaboration – which fuses Sir.’s design ethos with Barrett’s signature style – feels right at home in the imagery, making for an impressive and refreshing display of the brand’s range.


Photographer | Joel Palmer
Models | Jordan Barrett and Stella Maxwell
Stylist | Sara GIlmour
Hair | Ben Talbot
Makeup | Daniel Kolaric
Set Designer | Alan Scott

Senior Fashion Writer | The Impression
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