SSENSE x Versace 2022 ad campaign photo with Chloe Cherry

SSENSE x Versace

2022 Ad Campaign

Review of SSENSE x Versace 2022 Ad Campaign by Director Noah Dillon, Photographer Robert Kerian, and Art Director Aaron Bautista with Talent Chloe Cherry

Chloe Cherry is the latest Versace muse in SSENSE’s 2022 Versace campaign. The breakout Euphoria star summons icon energy in a campaign that explores image, celebrity, and identity, featuring direction by Noah Dilloan and photography by Robert Kerian.

The imagery is captured in an office space, against the drab neutral background of which Cherry’s bright and opulent Versace styling pops dramatically. The imagery explores visual repetition and image creation, with one scene featuring Cherry surrounded by her secretary doppelgängers, and another seeing her face through a phone camera operated by a large mechanical robot arm.

She battles with this same robot arm over a Medusa bag in one of the pair of short films. As we are treated to the robot’s POV, we recognize a strange sense of the intersection of technology and voyeurism, the obsession with celebrity and identity that modern media and technology thrive on.

Particularly on a digital-native platform like SSENSE, the theme feels appropriate for Versace, a house which is famously embroiled in celebrity and projecting an image of power and opulence. Considering her recent shift in careers and quick rise to celebrity and fashion-icon status, Chloe Cherry is a smart casting choice for such a campaign, all together making it a stylish and subtly intriguing outing for SSENSE and Versace.

Video
Director | Noah Dillon
Talent | Chloe Cherry
Styling | Sophia Álvarez
Makeup | Jessica deBen Polish
Makeup Assistant | Sabrina Burns
Hair | Joseph Chase
Manicurist | Ronna Jones
Production | @officialmadminds
Manicurist | Ronna Jones
Production | Mad Minds Entertainment
Director of Photography | Matt Sakatani Roe
Production Designer | Niko Vilaivongs
Art Director | Aaron Bautista

Image 1
Photography | Robert Kerian
Director | Noah Dillon
Talent | Chloe Cherry
Styling | Sophia Álvarez
Makeup | Jessica deBen Polish
Makeup Assistant | Sabrina Burns
Hair | Joseph Chase
Manicurist | Ronna Jones
Production | Mad Minds Entertainment
Director of Photography | Matt Sakatani Roe
Production Designer | Niko Vilaivongs
Art Director | Aaron Bautista

Image 2, 3, and 4
Director | Noah Dillon
Talent | Chloe Cherry
Styling | Sophia Álvarez
Makeup | Jessica deBen Polish
Makeup Assistant | Sabrina Burns
Hair | Joseph Chase
Manicurist | Ronna Jones
Manicurist | Ronna Jones
Production | Mad Minds Entertainment
Director of Photography | Matt Sakatani Roe
Production Designer | Niko Vilaivongs
Art Director | Aaron Bautista


Senior Fashion Writer | The Impression
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