Opens Steccolecco X Fendi Ice Cream pop-up

Fendi announced a new collaboration with the Italian company Steccolecco, the Roman brand famous for its artisanal ice creams. The collaboration between Fendi and Steccolecco began in 2018, when the luxury Maison created fun fur charms inspired by Italian ice cream for the Prefall 2018 Collection.

From September 12 to October 14, the Steccolecco X Fendi pop-up, will be located on the ground floor of Milan’s Central Station, where the custom limited edition ice creams decorated with the iconic FF logo and declined in numerous colors and tastes will be available.

The pop-up will feature the iconic Fendi color yellow, one of the trademarks of the Roman Maison, and the iconic Pequin striped pattern, created in 1987 and composed of large black and brown tobacco stripes.