Stella Artois & Palace Skateboards Collaborate on Capsule
The classic Belgian pilsner and the British skate brand celebrate their shared love of the pub
Stella Artois has collaborated with iconic skate brand Palace to release a new limited-edition collection: Palace Artois. Paying homage to the rich intersection of the skate culture and British drinking culture, the delightfully unexpected collaboration applies Stella’s celebrated visual aesthetic to Palace’s skate and streetwear staples.
The line includes ready-to-wear matching sets – featuring printed canvas chore jackets and pants, Oxford shirts, swim shorts, towel hoodies, t-shirts, bucket-hats, and a leather tote bag, cardholder, and wallet. For premium enjoyment, the capsule is topped off with a one-of-a-kind chalice and beer head skimmers.
Stella Artois and Palace coming together is an unexpected match made in heaven. The collaboration reflects Stella’s further evolution of working with first-class brands in the fashion world. Meanwhile, it pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade.
Lara Krug, Vice President of Marketing, Stella Artois
The collaboration is celebrated in a short film starring skateboarder Lucien Clarke. The film combines a classic approach to skateboard films with a surreal and cinematic celebration of London’s pub culture.
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