Stella McCartney has always had a holistic approach to her business so it is of little wonder that the designer would seek to frame her latest campaign in circles to represent ‘life, femininity and our hope for a more circular economy.’
The campaign captures the wonder of women… representing the circle of life and the love of learning from those that came before us and inspire us.
Models Kate Moss and Kaia Gerber are shot against a backdrop of washed-out pastels and subdued seasonal hues by long-time Stella McCartney campaign partner, photographer Johnny Dufort. London based Art Director, Alex O’Brien, takes inspiration for the designers sustainable ethos and thus the circle.
Now that is a circle of fashion life we can all get behind.
Stella McCartney Creative Director | Stella McCartney Creative Director | Alex O’Brien Photographer | Johnny Dufort Models | Kaia Gerber, Kate Moss Hair | Gary Gill Makeup | Nami Yoshida Casting Director | Troy Westwood