Stella McCartney Spring 2019 Ad Campaign

Stella McCartney

Spring 2019 Ad Campaign


Stella McCartney has always had a holistic approach to her business so it is of little wonder that the designer would seek to frame her latest campaign in circles to represent ‘life, femininity and our hope for a more circular economy.’

The campaign captures the wonder of women… representing the circle of life and the love of learning from those that came before us and inspire us.

Stella McCartney

Models Kate Moss and Kaia Gerber are shot against a backdrop of washed-out pastels and subdued seasonal hues by long-time Stella McCartney campaign partner, photographer Johnny Dufort. London based Art Director, Alex O’Brien, takes inspiration for the designers sustainable ethos and thus the circle.

Which brings us to that circular economy as the label embraces not only purchases clothes, but sharing them once you are done, if you consign a Stella McCartney item with e-commerce reseller TheRealReal, you’ll get $100 to shop in sustainable fashion back at her store.

Now that is a circle of fashion life we can all get behind.

Stella McCartney Creative Director | Stella McCartney
Creative Director | Alex O’Brien
Photographer | Johnny Dufort
Models | Kaia Gerber, Kate Moss
Hair | Gary Gill
Makeup | Nami Yoshida
Casting Director | Troy Westwood