Grimes has partnered with Stella McCartney for a collection with Adidas. After appearing in McCartney’s Pop perfume campaign, Grimes is back as the star in the unveiling of unveiling of her Adidas x Stella McCartney campaign, set on top of the world.
Grimes is the perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.
– Stella McCartney
The campaign calls for a move toward a more sustainable world. The apparel is over 80% sustainable, made with Parley Ocean Plastic, regenerated nylon and recycled polyester. Adidas x Stella McCartney is followed by McCartney’s ‘All Together Now’ campaign, where McCartney shared a message of peace and harmony, inspired by The Beatles. McCartney is intentional about the ways in which fashion intersects with the environment, and is clear that style should not come at the cost of our planet. Stella McCartney is harnessing the power of industry leaders for this initiative. We at The Impression hope that other designers will activate their networks as well.
Stella McCartney Creative Director | Stella McCartney Model | Grimes Stylist | Vanessa Coyle Makeup | Holly Silius