It would appear that life has gotten a little colorful for the house of Stuart Weitzman as for the first time ever, the label is using color for their ad campaign.
Under the creative direction of Susan Duffy and her team at the house, the Fall 2018 ad campaign changes the entire game for the company. Gone are the high contrast black and white images of sultry A-level talents and in are the the new colorful images of again A-level talents. Renowned fashion photographers Inez van Lamsweerde and Vinoodh Matadin shot famed models Gisele Bündchen and Doutzen Kroes in poses meant to show off all angles of the new products. According to a press release, the house drew inspiration for the new campaign from older styles of visual art, as the images are “reminiscent of ‘90s fashion photography.” Which loosely, in The Impression’s opinion, translates to the 80’s photography of Richard Avendon, who was genius at building visual drama using nothing more than a plain white cyclorama and models in dramatic poses. To achieve those poses Inez and Vinoodh turned to longtime collaboration, Creative Motion Director Stephen Galloway.
The behind-the-scenes video speaks a bit too specifically to the product for our taste, but is aligned with the product centric house that has created a business out of super serving their customers needs of style plus comfort. Which is the core message of the piece.
We congratulating the house on their Pleasantville moment and look forward their continued to to answer, ‘What’s outside of Pleasantville?’
Creative Direction In-House | Susan Duffy & team
Photographer | Inez & Vinoodh Models | Gisele Bündchen & Doutzen Kroes Models | Stylist | Alex White Hair | Christiaan Makeup | Dick Page Creative Motion Director | Stephen Galloway