Review of Stuart Weitzman “Footsteps to Follow” Spring 2021 Ad Campaign by Photographers Ethan James Green and Robin Broadbent, with Serena Williams and daughter Olympia Ohanian
Serena Williams and her daughter Olympia star in a new Spring 2021 campaign for Stuart Weitzman. Photographer Ethan James Green captures the adorable dynamic duo.
Williams was named Stuart Weitzman’s global spokeswoman in May, and this is the first campaign in which she is joined by Olympia. The campaign makes its impact through the inspiring adorableness of their mom-and-daughter relationship. Green’s studio portraiture sees the pair strut their stuff in matching outfits, with Olympia trying on her mom’s shoes and causing a cuteness overload. Green’s photographic knack for intimately capturing character beautifully draws out the bond between Serena and Olympia.
In a short film, that is also presented as a series of brief, social media-focused videos, we get to hear Serena reflect on their relationship. She talks about her favorite parts of being a mom, and playfully calls Olympia her mini-me for how similar their personalities are.
Serena Williams feels like a brilliant choice of star. In addition to having probably the most amazing legs on Earth (not bad for a shoe campaign), she is an icon of inspiration in so many ways. Her incredible athleticism on the court – where her signature catsuits have made her a fashion icon in her own right – is also a springboard for a passionate pursuit of activism, especially with regards to racial justice and equality and feminism.
Stuart Weitzman is wise to use their platform to explore an intimate side of such an inspirational force, and we appreciate Serena’s and Olympia’s openness and warmth. Olympia certainly has some big shoes to fill, but with a mom like Serena, it seems like she’s well on her way.
Behind The Scenes photography by Lewis Mirrett
Sr. Director, Brand Creative at Stuart Weitzman | Andrew Tiller Chief Marketing Officer at Stuart Weitzman | Behnaz Ghahramani Head of Design at Stuart Weitzman | Edmundo Castillo Photographer | Ethan James Green Still Life Photographer | Robin Broadbent BTS Photographer | Lewis Mirrett Talent | Serena Williams and Alexis “Olympia” Ohanian Jr. Stylist | Gabriella Karefa-Johnson Hair | Angela Meadows Makeup | Natasha Gross
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