It’s all hands on deck as we approach the midterm elections in the US. This October is for most states in the US the last month to register to vote for the midterm elections on November 6. We all know what’s at stake here—this is our chance to take back the House of Representatives and we should take this opportunity to encourage our peers to join us. Anna Wintour, Elaine Welteroth, Proenza Schouler, Eckhaus Latta and other folks from the fashion industry seem to think so too.
Wintour, Welteroth, Proenza Schouler duo Lazaro Hernandez and Jack McCollough, Mike Eckhaus of Eckhaus Latta, Waris Ahluwalia, Rachel Antonoff and model Laura Love joined several celebrities for Swing Left’s The Last Call for The Last Weekend video campaign to remind American citizens to go out and vote and volunteer in swing states where votes can really make a difference for smaller communities.
The eight appear in front of a blue background in separate scenes with the likes of Hillary Clinton, Elizabeth Warren, Tracie Ellis Ross, Kerry Washington, Mandy Patinkin, Jack Antonoff, Uzo Aduba and DeRay McKesson, and tell the viewer how important it is to go out and vote, volunteer, and meet with voters in swing states, including friends and family.
“It’s so essential to make a stand. It was a very important occasion to use our 360° capabilities to try to move the needle for and together with Swing Left,” said North6 Group Founder Oliver Hicks to The Impression.
Swing Left first launched this campaign with North6 Group on July 17 with videos featuring Jane Fonda, Lily Tomlin, Rashida Jones, and Kyra Sedgwick and Kevin Bacon, and secured over 500,000 volunteer hours. North6 donated their services, time and resources to produce the Last Call campaign and promote the campaign through its communications division, 6Degrees, and with a fundraising event through 6Up, its event production division.
In addition, the company called on Bunny Lake Films and Aliya Naumoff to direct the videos, which also includes short form videos centered on topics such as immigration, women’s rights, LGBT rights, and standalone features for Clinton and Warren among others.
Hicks added, “Everyone on the North6 Group team worked so hard on this, from our initial fundraising event at Hook Studios in Red Hook, where the first film with Jane Fonda, Lily Tomlin, and Rashida Jones premiered, through to the Last Weekend films, and the amplification and strategy of rolling the series out.
We are a team of very passionate doers, so this project was the perfect fit. The Swing Left team is equally passionate. There was a sense of like-mindedness amongst collaborators and participants.”
The Last Weekend is an important part of Swing Left’s The Last Call video series and is an integral call to action. Though the stakes are high, The Last Weekend reminds us that volunteering and meeting with progressive voters can and will be fun, and spending the last weekend before Election Day meeting with voters is the best and most exciting way to save our democracy.