The Impression’s Best Social Fashion Ad Campaigns of Fall 2018
The Impression’s Chief Impressionist, Kenneth Richard, and The Impression team select the best social ad campaigns of the fall 2018 season. Campaigns driven and developed either from social or with social as the key driver.
While many a design house has looked to jump the media gate keepers via distributing their campaign solely on their own network (namely instagram), The Impression looks at the medium differently. Specifically we look at campaigns that were concepted for social as a way to tell the story.
Gucci’s The Art of Beauty campaign leveraged social as a means to address beauty academically, retaining historians to write and educate about the standards of beauty as shown through art of the ages. Burberry took to Instagram to share their new monogram, amping up out-of-home to share what traditionally would of only been seen from casual by-passers. Digital was as important a media outlet as that of the regional locations.
Gap was inspired by social connectivity, building an entire campaign from the digital sentiment of others. Fendi launched an entire collection based on a artist Hey Reilly’s works that came to light via Instagram, while Hedi Slimane at Celine took the most traditional approach, close to jumping media, but designed to be an ever evolving series.
All leveraged digital in their own unique ways and tailored the offering specifically to the medium.
Agency | Yard NYC Co-Founder/Chief Creative Officer | Stephen Niedzwiecki Co-Founder / Chief Executive Officer | Ruth Bernstein Talent | Kyle, Madame Gandhi, Kimberly Drew, Xiuhtezcatl Martinez, King Princess, Notoriously Dapper, Topher Brophy, Noor Tagouri, Alejandro Chal, Carlotta Kohl, Ezinma, & Chella Man Executive Director Strategy & Digital Innovation | James Denman Executive Creative Director | Matthew Jerrett Creative Director | Michael Bird Art Directors | Sofia Glimnell & Steven Williams Copywriter | Kira Pack Jr. Copywriter | Leah Keiter Acct. Supervisor | Bobby Bush Project Manager | Lucie Hajian Head of Production | Kirsten Arongino Sr. Producers | Molly Dowd & Jane Minehan Production Coordinator | Katrina Allick