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William Shakespeare would of clearly been a fashion fan as well as a fan of sets. After all, he did pen, “All the world’s a stage, and all the men and women merely players: they have their exits and their entrances.”

Alexander Wang
This season designer Alexander Wang played with the idea of ‘vices’ and what a better home to juxtapose his playfulness than to say it with a wink and hold his collection presentation in a church.

Anya Hindmarch

Designer Anya Hindmarch expanded into outerwear this season playing on cubism and video game themes. To bring her vision to life the backdrop set became a bit of a game itself with lit cubes moving to and fro, while models paraded around them. In a sense, the show became interactive and playful. Not unlike the designer and her offerings.


British designer Stuart Vevers has been carefully expanding on the American heritage of Coach for several seasons now and partnered with agency KCD, set designer Stefan Beckman and light design Jan Kroeze, to put his team on a home court advantage literally, with his varsity basketball inspired set. With the fashion flock sitting as fans in the bleachers, Stuart put a twist on the American staples, while leading us all to root for the home team.

Set Design | Stefan Beckman
Light Design | Jan Kroeze
Production | KCD

Dolce & Gabbana

Domenico Dolce and Stefano Gabbana have been playing up their Italian heritage to full affect over the last few seasons, both on the runway, as well as in their campaigns. So it was nice to see the design duo traverse to the ideal of fantasy this season with a set that played upon Grimm Fairy Tales. A rose encased in glass, apples, and oversized pumpkins where all part of the fantastic setting featuring a romantically ornate carriage as its centerpiece. We are looking forward to seeing where the duo take this season’s campaign. Hopefully to a bit sexier and darker relax of the forest.


A common theme in staging this season was designer mazes as models traversed long walks weaving in and out of rooms. That way more of the audience could be featured in the front row. Givenchy took the idea a step further by building a plywood set that was literally a maze. The audience was left boxed in, but all with a front row ticket.

Louis Vuitton

Perhaps no set this season captured the futuristic ideals and dreamlike ability of fashion to transport than that of Nicolas Ghesquière’s Louis Vuitton set. A cross between King Solomon’s diamond mines meets Lara Crofts Tomb Raider. The mirrored quartz like set was a dazzling display of workmanship and lighting transporting the audience into the realm of designer fantasy.

Moncler Gamme Rouge

Forget partying Aprés ski style at Chamonix-Mont-Blanc, the real party was at designer Thom Browne’s Moncler Gamme Rouge set. The set brought the alpine to Paris, complete with faux alps and snow. The mood was a mix of winter romanticism and healthy high altitude living.


Part Blade Runner, part modern fairy forest, the set for Kate and Laura Mulleavy’s Rodarte show was a modern artist’s dream. Fluorescent tubes bounced off concrete and were combined with strewn metal sheets and mounds of dirt and flowers. The affect was post apocalyptic and inviting all at the same time.

Thom Browne

Designer Thom Browne’s sets are always one part Broadway and one part Charles Dickens. This season the designer opted for a set that evoked Washington Square a century ago, with the center piece being a clock to which time flew by.

Tommy Hilfiger

The team at Tommy Hilfiger has been building fashion’s most dynamic sets for the last several seasons now. Agency KCD teamed up with set designer Randall Peacock and lighting designer Jan Kroeze to build the most interactive set of the season. Allowing for the social media mavens to not only attend the show, but be a part of it. Tommy literally knows how to show-boat.

Set Design | Randall Peacock
Light Design | Jan Kroeze
Production | KCD