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It is the only product offering in fashion that anyone can wear and yet no one can see, making it both the most embraceable element of a brand as well as financially rewarding. But also the most difficult to market. Because it is a ‘feeling’, most of the action comes in the form of storytelling and to this day, nothing tells a story better than film. Film costs, which is why the big agencies have traditionally dominated the space, but in 2015, more than a few fashion creatives got themselves a piece of the pie. Here are THE IMPRESSION’S TOP 10 MEN’S FRAGRANCE ADS OF 2015.

BY KENNETH RICHARD | The Impressionist


10 Sean O’pry: “One Million Man Show” by Paco Rabanne 2015

Fashion Editor/Stylist | Serge Girardi
Hair Stylist | Rudi Lewis
Model | Sean O’Pry

9 Tommy Hilfiger: Play to win, live BOLD

Creative Agency | Laird+Partner
Photographer | Mikael Jansson
Athlete | Rafael Nadal

8 ck2 by Calvin Klein

Creative Agency | Mother New York
Photographer | Ryan McGinley
Production | In-House
Models | Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos, Kyle Mobus, Sung Jin Park, and Baylee Soles and Kelsey Soles
Location | Puerto Rico
Music | “Radar” by Danger Twins

7 Reveal Men by Calvin Klein

Creative Agency | Lloyd&Co.
Creative Director | Doug Lloyd
Photographer | Mert Alas and Marcus Piggott
Director | Jonas Akerlund
Set Designer | Gerard Santos
Actor | Charlie Hunnam
Model | Doutzen Kroes

6 Bleu de Chanel: The Film

Fashion Editor/Stylist | Joe McKenna
Hair Stylist | Didier Malige
Makeup Artist | Sarai Fiszel
Actor | Gaspard Ulliel
Model | Hannah Ferguson & Mackenzie Hamilton

5 BOSS The Scent – Official Video with Theo James

Director | Darren Aronofsky
Actor | Theo James
Model | Natasha Poly

4 Gentlemen Only Casual Chic – Givenchy

Advertising Agency | DDB Luxe Paris
Director | Jonas Åkerlund
Senior Producer at nhb | Yesim Altilar
Colourgrading | Pana Argueta@nhb studios Berlin
Director of Photography | Par M. Ekberg
Actor | Simon Baker
Actress | Florence Eugene
Song | “Lovesick” from Real Life Is No Cool by Lindstrøm and Christabelle

3 John Varvatos Dark Rebel Fragrance

Agency | Yard
Creative Director | Stephen Niedzwiecki
Photographer/Director | Danny Clinch
Model | Jonas Kesseler

2 Dior Sauvage – The new fragrance

Director | Jean Baptiste Mondino
Writer | Glenn O’Brien
Actor | Johnny Depp
Music | Ry Cooder

1 Prada Luna Rossa Sport

Agency | KiDS
Creative Director | Pascal Dangin
Photographer | Craig McDean
Fashion Editor/Stylist | Olivier Rizzo
Hair Stylist | Anthony Turner
Makeup Artist | Chiara Guizzetti
Casting Director | Ashley Brokaw
Director of Photography | Philippe Le Sourd
Model | Tim Schuhmacher