Tiffany & Co.’s Mother’s Day Flower Flash

Tiffany & Co.’s Mother’s Day Flower Flash

Symbolizing Rebirth and Revitalization, Tiffany & Co. Presented a Floral Transformation of its New York Flagship Store with Lewis Miller Design

Tiffany & Co. put a unique spin on the classic ‘Flower’s for Mother’s Day’ at The Tiffany Flagship Next Door by bringing beautiful arrangements of renowned florists Lewis Miller Design to life at the brand’s New York City home.

Tiffany & Co.’s Mother’s Day Flower Flash

Visitors and passersby of the house’s flagship store were greeted with a lush canopy of florals at the store entry, bursting with color and climbing greenery that was selected by Lewis Miller Design. Extending this symbol of rebirth and revitalization to all New Yorkers, visitors were able to have the opportunity to collect the beautiful florals at the day’s end.

An accompanying Lewis Miller Design installation was on display inside The Tiffany Flagship Next Door through Mother’s Day weekend. Tiffany & Co. further honored mom with several other odes to her: Lewis Miller Design flower bouquets with custom wrapping paper, calligraphy stations offering the chance to customize notes for mothers to go with bouquets, as well as special-edition bag hangtags and colored ribbon for purchases made in store during the weekend.

Known in part for their “flower flashes” seen throughout New York City, Lewis Miller Design has brought unexpected life to the city with bountiful floral displays placed in unexpected locations. Propped aside a subway entry, lamppost or street corner, the lush colors of their stunning displays have drawn local admiration and garnered national recognition, establishing their reputation as master florists bringing a positive, emotional response to all through their craft. Tiffany & Co. is proud to partner with Lewis Miller Design on this Mother’s Day activation, bringing their unique touch of joy to 57th and Fifth.

Located at 6 East 57th Street, The Tiffany Flagship Next Door serves as the House’s New York home until the transformation of its iconic 727 Fifth Avenue location is completed. Featuring an atmosphere that feels familiar yet refreshed, the store is designed around a vaulted, escalator-flanked atrium and retains the store’s playful atmosphere with a modernized attitude. The store will highlight notable collections including Tiffany Victoria®, a collection of diamond-intensive designs, the recently launched Tiffany T1 and the iconic Tiffany HardWear collection.

Photos | William Abranowicz