Tom Ford Announces Launch of Timepiece made from 100% Recycled Ocean Plastic
Tom Ford has announced that November 2020 will mark the launch of the Tom Ford Ocean Plastic Timepiece; the very first luxury timepiece made from 100% ocean plastic.
Every year more than eight million tons of plastic waste enters the ocean. Every Ocean Plastic Timepiece that is purchased permanently removes the equivalent of 35 bottles of plastic waste from the ocean, with all packaging being recyclable as well. This Swiss-made watch was developed and produced in partnership with suppliers who are equally committed to finding solutions to the worlds’ plastic problem. The timepiece is made from 100% ocean plastic collected in oceans, along coastlines, and on uncontrolled landfills. The material used contains no virgin plastics or non-ocean bound plastics and is traceable to the collection source. Transportation of the ocean plastic granules is carbon neutral and the compounding in Switzerland is powered by solar energy.
“In my opinion, ethical luxury is THE greatest luxury of all. The Tom Ford customer is sophisticated with a heightened awareness of the issues facing our planet and the responsibility we have to protect it,” said Ford.
Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all. For every 1000 Ocean Plastic Timepieces we produce and sell, we permanently remove and prevent 490 lbs of plastic waste from entering the ocean. It is incredibly appealing to know that you are not only wearing a high-quality product, but by simply owning the product you are also taking direct action to improve the planet.
— Tom Ford, Creative Director of Tom Ford
The Tom Ford Ocean Plastic timepiece will retail for $995 and will be available at Tom Ford boutiques worldwide, as well as online at tomford.com starting in November, 2020.