Review of Tommy Hilfiger Holiday 2021 Ad Campaign by Photographer Nick Riley Bentham with models Alicia Burke & Matthew Noszka
Tommy Hilfiger welcomes the holidays with a world of celebration all its own. The American heritage brand’s “World of Hilfiger” Holiday 2021 campaign features a simple focus on classic style and holiday togetherness.
The campaign captures its diverse cast in warm winter pieces against the backdrop of New York City. From intimate moments with loved ones and family to parties that last all the long winter’s night, and all the transitional moments in between, the imagery embraces the entire spectrum of holiday activity. Each mood is thoughtfully chosen to highlight the brand’s seasonal offerings of comfy loungewear, sophisticated party-ready pieces, and warm winter-ready outerwear.
The campaign appears across the brand’s digital and social-media channels accompanied by the phrase “holiday like…” The open-endedness nicely captures the season’s ability to mean different things for different people while still centering around the same shared values.
Though the campaign feels like a pretty stereotypical holiday campaign with its simple, nostalgic focus on joyful togetherness and gift-giving, it has enough honest style and warmth to carry it through.
Photographer | Nick Riley Bentham Models | Alicia Burke & Matthew Noszka Stylist | Esther Matilla Hair | Tina Outen Makeup | Akiko Owada Casting Director | Stefanie Stein
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