Tommy Hilfiger's Spring 2021 Adaptive Collection Is Fashion For Everyone

Tommy Hilfiger’s Spring 2021 Adaptive Collection Is Fashion For Everyone

Tommy Hilfiger’s Adaptive Collection Is Designed To Make Dressing Easier For People With Disabilities

Tommy Hilfiger launches the Spring 2021 Tommy Hilfiger Adaptive collection, an innovative line of clothing designed to make dressing easier for adults and children with disabilities. A “shop by solution” feature on tommy.com guides shoppers through all adaptive modifications – modifications that promote ease of movement with easy closures, seated-wear solutions and fits for prosthetics.

The campaign for Tommy Hilfiger Adaptive further proves its commitment to inclusion and diversity by featuring a cast of talent from the adaptive community. The Spring 2021 campaign stars Olympic cyclist Kristina Vogel, Paralympian Rheed McCracken, Paralympic swimmer and track runner Haven Shepherd, former football player Isaiah Pead, paddle boarder Jonas Letieri, model Ashley Young, model Teddy B., and models and sisters Mila and Elora.

More than one billion people globally live with a disability, and yet they have been largely overlooked by the fashion industry. Determined to address this gap in the market and to make a positive difference, Tommy Hilfiger became the first global lifestyle brand to modify its mainstream apparel to fit the needs of people with disabilities.

Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability. Getting dressed should be a joy – an experience that empowers you to look good and feel good in what you are wearing. Our adaptive collections have revolutionized everyday dressing for people with disabilities, giving them the independence and confidence to express their individuality through style.

— Tommy Hilfiger, Principal Designer, Tommy Hilfiger Global

A Q&A with Tommy Hilfiger explores the inspiration behind the Adaptive Collection, as well as how it relates to his personal experience.

  1. Why is adaptive fashion so important to you?

“As the father of autistic children, I have experienced first-hand the difficulties of getting dressed. Picking out your clothes for the day should be a joy, not a chore. Everyone deserves to feel good in their clothes and have independence.”

  1. How did the TOMMY HILFIGER Adaptive Collection get started?

“It all began with a boy who wanted to wear jeans to school. He lives with Muscular dystrophy, so buttons and zippers were challenging, and the legs wouldn’t fit over his braces. The team and I heard how his mother stayed up late to add Velcro closures down the inseams and raced to his school during her lunch break to help him go to the bathroom–all so he could wear jeans like his friends. It was a no-brainer; we needed to do something.”

  1. What are the challenges when designing an adaptive collection?

“As the first designer brand to develop an adaptive line of clothing for both adults and kids, there was a steep learning curve and a whole lot of trial and error. We found there were a few useful features already available on the market, but quickly realized that to make a real difference; we would have to go further. Every disability presents a unique perspective. For example, when designing a piece for a wheelchair user, we need to consider where we place zips, buttons and pockets. We took a broad approach for the collection, creating innovations that would assist as many people in the community as possible. As time goes on, we hope to expand and provide style that is welcoming to everyone.”

  1. What is the philosophy that drives the collection?

“I always wanted to build a global lifestyle brand that is for everyone. The Adaptive collections continue to build on that vision, empowering adults and kids with disabilities to express themselves through fashion. The future will only see us invest more into this collection.”

  1. What was the design inspiration behind the Adaptive Collection?

“While Tommy Hilfiger Adaptive features modifications that make getting dressed less complicated, it is the same quality, design and aesthetic as our other collections. That’s what makes it amazing. You would never know by looking at a piece that it’s adaptive, and this kind of design equality was very important to me. That’s what it’s all about: leveling the playing field so that everyone can look equally cool and stylish.”

  1. What was the design process for creating the Adaptive Collection?

Tommy Hilfiger Adaptive starts with our classic, American cool style. Each piece has the same design ethos and quality that we offer everyone else, but every innovation began with an individual need. We hosted extensive focus groups and gathered valuable feedback on the products. Our patent-pending magnetic zipper, for example, was originally designed for someone with a limb difference, as that was a significant issue. It quickly became clear that being able to zip and unzip a jacket with one hand was a feature that everyone could appreciate.”

  1. How well do you think the fashion industry has done with responding to calls to be more inclusive?

“Over the course of our industry’s history, we have seen the impact that inclusivity can have. Bringing side-lined marginalized groups into the spotlight breaks down barriers and preconceptions, creating the foundation for a more inclusive society. Big changes in any industry take time to be adopted by the mainstream. We’ve always seen ourselves as trailblazers, with our incredible teams focused on evolving consumer needs. As a global brand, we have a responsibility to cultivate change where we see it’s needed most – and leading the way for adaptive fashion is something we’re very proud of.”

  1. How does Tommy Hilfiger Adaptive contribute to your brand culture?  

“As a brand, we are constantly finding new ways to be more inclusive, diverse and democratic. Tommy Hilfiger Adaptive embodies these values. Whether it’s through expanded curve sizing or more gender-neutral design, each season we’ll continue further delivering on our promise to make fashion more comfortable, enjoyable and resonant for everyone.”

The Tommy Hilfiger Adaptive collection features the same “classic American cool with a twist” designs as other collections for men, women, and kids. This season redefines the preppy aesthetic through a modern mix of court sports and coastal prep styles, combining Tommy Hilfiger’s classic red, white and blue color palette with spring pastels.

Tommy Hilfiger Adaptive orders placed on tommy.com arrive in accessible, user-friendly packaging that provides ease of opening and returning.

Tommy Hilfiger Adaptive is part of Tommy Hilfiger’s ongoing commitment to create fashion that wastes nothing and welcomes all, driving forward the company’s mission to be a brand that works for every Tommy fan – always inclusive, completely accessible.

Tommy Hilfiger's Spring 2021 Adaptive Collection Is Fashion For Everyone
Tommy Hilfiger's Spring 2021 Adaptive Collection Is Fashion For Everyone

Credits
Principal Designer for Tommy Hilfiger Global | Tommy Hilfiger
Talent |  Kristina Vogel, Rheed McCracken, Haven Shepherd, Isaiah Pead, Jonas Letieri, Ashley Young, Teddy Berriman, Mila Joy and Elora Joy