Triumph International, the lingerie brand notorious for its salacious ads, dials back in the Together We Triumph campaign. The campaign features a series of “real-life” scenarios in which women help and support one another. In one scene, a woman juggles an armful of groceries while balancing the toddler fastened to her chest. With a knowing glance, another woman helps her load the groceries into her car. The scene, bathed in the warm glow of twilight, embodies the bonds of womanhood which Triumph is rebuilding its brand around.
“It is no secret that behind every woman is another woman who inspires and helps her and this is what we want to celebrate.” – Markus Spiesshofer, Managing Partner, Triumph International
The Together We Triumph campaign represents a departure from product-centric campaigns for the label, spring boarding it into today’s consumer-driven market.