Ulla Johnson Spring 2021 Ad Campaign Film & Photos

Ulla Johnson

Spring 2021 Ad Campaign


Review of Ulla Johnson Spring 2021 Ad Campaign by Photographer Yelena Yemchuk with models Ajok Madel & Effie Steinberg

A new Spring 2021 campaign from Ulla Johnson makes excellent use of collage to create blooming worlds of color and emotion.

Yelena Yemchuk’s emotional portrait photography forms the basis of the campaign, which the collage compositions expand on beautifully. Her models assume dramatic, sculptural poses, emphasizing the gloriously flowing silhouettes of the collection even further.

These figures are cut out and layered over a collage of flowers and abstract textures. The collages are created to harmonize with each dress and pose, so that every image becomes a unique world of visual poetry. The layers and textures sensually draw our eyes around their curves; each composition feels like it is blossoming.

The campaign is a wonderful example of harmony in the creative process. From design and dressmaking to photography and collage, each aspect reinforces and flows back into the others.

Ulla Johnson Spring 2021 Ad Campaign Film & Photos

Ulla Johnson Creative Director | Ulla Johnson
Photographer | Yelena Yemchuk
Models | Ajok Madel, Effie Steinberg
Stylist | April Hughes
Hair | Bob Recine
Makeup | Romy Soleimani