Valentino Enters Resale Market with Vintage Valentino Buy-Back Program

Valentino Enters Resale Market with Vintage Valentino Buy-Back Program

With Its New Valentino Vintage Program, The Roman Is Joining The Circular Fashion Economy

In an effort to extend the lifespan of its garments, Valentino is launching a vintage buy-back program dubbed ‘Valentino Vintage.’

Phase One of the program allows customers to bring their old Valentino to select boutiques including the house’s New York City and Rodeo Drive shops, for appraisal. Store credit will be offered in exchange for anything accepted by the appraiser. Phase two begins in January where the Vintage Stores will begin selling a selection of Valentino Vintage.

The past few years have shown a rise in the popularity of vintage shopping as the world has been called to task for over-consumption and keeping fashion out of landfills. On the heels of cultural call-outs from brands like Coach and Burberry for destroying unsold inventory, the move is a wise one from the Roman house to align with the cultural values of the moment and control the narrative around their own history.

To help get the good word out the house released several digital assets for social meant to exemplify eras of the 70s’, 80s’, and 90s’.