Valentino Releases Their Logo Signature Book — A Feat Of Collaborative Strength
Creative Director Pierpaolo Piccioli Called Upon 16 Magazines To Produce Interpretations Of Valentino’s Iconic Logo
Maison Valentino has released a new art book featuring interpretations of their iconic logo. The project is the brain-child of Pierpaolo Piccioli. He looked outside the creative powers of the house itself and called on artists from 16 different magazines to show what the Valentino logo–in shape, style, and context– means to them.
The book features a diverse range of images that all incorporate the house’s Logo, and each image is unique. For example, some play off the geometry of the logo, while others put a translucent image of the logo in the foreground with representations of what the brand means to them behind.
This new book does a brilliant job of exhibiting a wide rage of interpretation. It is evidence of the power of self-expression. Given the same initial design–in this case, the logo–artists inject their own creativity and sense of self to produce wildly different final pieces.
The book, however, serves another purpose. By engaging creatives from many magazines, Valentino ensured an incredible amount of visibility. Moreover, this project shows their regular collaborators and the world at large how much collaborative art means to them. This genius marketing move not only engaged the industry but also served to produce a final product.
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