Valentino’s Fall Ad Campaign Centers on Empathy With Diverse Cast Shot in Their Homes
Valentino has announced their Fall 2020 campaign will explore the idea of empathy through a unique approach.
Valentino creative director Pierpaolo Piccioli conceived the campaign in the belief that although we are missing the human touch, we are always connected through empathy, as we are all made of emotions. The project seeks to highlight the fact that we have become stronger through the connections within our own community, and that the emotional energy that forms our common humanity has the power to create meaningful, positive change.
With these values in mind, Piccioli created a campaign that acknowledges that empathy is one emotion unable to disappear with social distancing. Thus, the campaign presents our community as it is, with no place, boundaries, or categories.
The cast of the #ValentinoEmpathy Campaign includes at the moment a panel of worldwide acclaimed artists, models, and friends of the house, with more to come: Adut Akech, Anwar Hadid, Christy Turlington, Ellery Walker Harper, Ghali, Gwyneth Paltrow, James Turlington, Janet Mock, Laetitia Casta, Laura Dern, Leon Dame, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell, Rafferty Law, Rossy de Palma, Rula Jebreal, Tali Lennox, Tang Yan and Vittoria Ceretti.
The campaign will be shot in the place where the artists are living through this difficult moment with their loved ones. All talents will be wearing a look from the collection. The outcome will be a different seasonal advertising campaign: it will be a collection of one-of-a-kind portraits, captured by someone close to the subject. All photographers will be credited with the relationship that the talent has with them.
The protagonists of the campaign will not be receiving compensation for this project, but instead, their fees will be donated to the Italian Hospital Spallanzani in Rome, the Italian Hub fighting against COVID-19. Valentino will be working with the Spallanzani Hospital on medium and long term projects, anticipating the progressing phases of the pandemic.