Valette Studio Fall 2022 Ad Campaign

Review of Valette Studio Fall 2022 Ad Campaign by Creative Director By Pierre-François Valette with Photographer Alizee Omaly with models Taketo, Poppy, & William

A firm believer in the evergreen coolness of sharply-cut tailoring, carefully selected fabrics, and impeccable finishes, Pierre-François Valette founded Valette Studio in 2020. In three seasons, this graduate of the Chambre Syndicale, who also trained with Isabel Marant and the house of Saint Laurent, has come up with an idiosyncratic «casual couture» aesthetic for men and women, peppered with quirky touches, in sync with a new generation constantly migrating between formality and streetwear

Reveling in a Warholian den into the wee hours, a cast of mavericks models Valette Studio ‘s fall-winter 2022 collection, a paean to quirky elegance à l’anglaise. Focusing on precise tailoring, tartan patterns and the kind of effortless, offbeat chic that such British icons as David Bowie and Freddie Mercury mastered to perfection, the collection confirms the brand’s attachment to couture values. Yet, the lineup is firmly entrenched in our modern times, hence the non-constricting shapes and mesh linings that intriguingly merge athleticism and formality. A tongue-in-cheek humor runs through the outfits, with ropes of pearls, logoed scarves, and tight tops in a flowery wallpaper print not unlike those of Mrs Browns. The pieces are all worn haphazardly, fitting each wearer’s personality, a laissez-faire statement that defines neo-classicism for a new generation.