‘We Are Family’ is at the heart of Donatella Versace’s latest Versace fall campaign featuring a diverse cast of 54 talents in the houses longest-ever advertising image.
That image, concepted by Creative Ad Campaign Director Ferdinando Verderi, and lensed by Steven Meisel, may be the fashion’s longest ad campaign image ever and speaks to a day when size does matter.
“My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard –all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’. ” –Donatella Versace
‘Saying something’ is the hallmark of a strong campaign concept in an era of social Ferdinando Verderi is quickly becoming fashion’s go-to creative director to capitalize on it. Having teamed with Versace on their spring campaign, he has once again found a way to create a story that others will talk about. No easy feat for a sophomore effort and one he does here by the simplest of solutions, scale. However the solution is not a solution for solution sake, it is a solution 100% aligned with the house’s DNA, as Versace was founded on having powerful relations with models and clean imagery lensed by Richard Avedon on white seamless.
Creative Director Donatella Versace has been at the helm of the house her brother founded now longer than he. Props goes to the designer for not only maintaining the legacy of the house but leading it to be multi-generational and understanding that one’s family includes their customers. That family likely has a good deal of narrative to share this season, starting with how to pronounce Versace in this season first film below.
The Impression anticipates a season full of videos hopefully leading up to the holidays where families once again come together to be grateful for each other. Wonder who is cooking?
Versace Creative Director | Donatella Versace Creative Ad Campaign Director | Ferdinando Verderi Photographer | Steven Meisel Models | Gigi Hadid, Vittoria Ceretti, Kaia Gerber, Bella Hadid, Adut Akech, Stella Maxwell, Grace Elizabeth, Rachel Marx, Jasmine Wijnaldum, Nora Attal, Malick Bodian, Lexi Boling, Eduarda Bretas, Naomi Chin Wing, Finnlay Davis, David Trulik, Olivia Forte, Gisele Fox, Josh Upshaw, Rianne VanRompaey, Sara Grace Wallerstedt, Natalie Westling, Fei Fei Sun, Cara Taylor, Hiandra Martinez, Salomon Diaz, Dylan Fender, David Alexander Flinn, Emily Gafford, Hannah Motler, Xu Meen, Blesnya Minher, Fran Summers, Remington Williams, Julia Nobis, Lily Nova, Shanelle Nyasiase, Natalie Ogg, Heejung Park, Skylar Penn, Matt Pitt, Aaron Shandel, Adela Stenberg, Ali Latif, Kris Grikaite, Ansley Gulielmi, Paul Hameline, Iman Hammam, Aube Jolicoeur, Lea Julian, Sohyun Jung, Imari Karanja, Oscar Kindelan & Joao Knorr Stylist | Jacob K Hair | Guido Palau Makeup Artist | Pat McGrath Casting Director | Piergiorgio Del Moro