Review of Victoria’s Secret Holiday 2020 Ad Campaign by Cass Bird & Dario Catellani
Victoria’s Secret and photographers Cass Bird & Dario Catellani bring glamour to our stay-at-home holiday season with their 2020 Holiday Collection ad campaign.
The images keep our focus on domestic holiday scenes. The models are lounging, decorating, and even taking care of their personal hygiene. All the while they are wearing sexy, glamorous lingerie and loungewear. This perspective on the holidays is reinforced by the video which plays with a soundtrack and visual effects that evoke the feeling of a home movie.
The models talk about what they hope for in this coming season; the responses are what one might expect: togetherness, support, and joy. But the video finds its true focus when one of the models brings up glamour.
The domestic scenes combined with an emphasis on glamour gives us all a reason to be optimistic. Victoria’s Secret wants us to see how their lingerie and loungewear–and the mindset that accompanies these products–can make what might have been a boring, disappointing holiday into a memorable and glamorous staycation.
Photographers | Cass Bird & Dario Catellani Models | Alexina Graham, Barbara Palvin, Candice Huffine, Candice Swanepoel, Chanel Iman, Daniela Pestova, Devyn Garcia, Grace Elizabeth, Helena Christensen, Jasmine Tookes, Sara Sampaio, Solange van Doorn & Valentina Sampaio
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