Punk and nature is not your usual natural pair. However, in the case of Vivienne Westwood, they are the transformative and primary focuses in her life, legacy, and campaign shot in the Barbican. For many Londoners, the Barbican is a place for an afternoon stroll, picturesque views, or if you’re Westwood and husband Andreas Kronthaler, it is the perfect place for a fall 2019 ad campaign. The creative designer couple in cohorts with notable photographer Juergen Teller make the trip down to the place of brutalist architecture and scenic views to accentuate their exciting fall line.
Juergen Teller, veteran photographer of the Vivienne Westwood brand, incorporates his own style into the Barbican backdrop. Noted for his highly lighted photographs and his ability to capture the everyday into a photo, Teller captures the unisexuality expressiveness, and environmental awareness of the line in the campaign. The Barbican being a place of common footing for both Westwood and Teller does nothing but help him accomplish his style yet again.
Known for her launch of the punk fashion movement and being the idol in the eyes of all things progressive and expressive, Westwood and her husband now turn to another pressing matter. For the sustainability voice in the luxury brand world, Vivienne Westwood incorporates her own personal beliefs and life into this fall campaign. A campaign of minimalistic efforts: no studio, no major props, and total utilization of the surrounding environment. The “Queen of Punk” found homage in turning in her usual slogan based wear for symbolically voicing the fight against climate change through her limited line and utilization of basic, minimal materials.
Vivienne’s punk and sexual freeing style mixed with the sustainable environment of Juergen Teller’s images of the Barbican creates a campaign that both is compelling and a voice for good. Vivienne Westwood’s fall 2019 campaign combines the punk style attributed to her name and also advocates the fight for the earth. Sustainability might not be an chart-breaking sell, but tie it together with sex and you have the extraordinary label of Vivienne Westwood.
Vivienne Westwood Creative Directors | Andreas Kronthaler & Vivienne Westwood Photographer | Juergen Teller Models | Duckie Thot, Jordan Barrett, Nicolas Duée, Vivienne Westwood, Andreas Kronthale Stylist | Sabina Schreder Hair | Sam McKnight Makeup | Isamaya Ffrench